https://www.wordsbycass.com/about daily 1.0 2025-02-07 https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/39a96324-e393-4836-8d24-ce8f4793687c/2021.03.27_CassieAnt_Wedding-96.jpg https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Cassandra Galindo About https://www.wordsbycass.com/media-coverage daily 0.75 2020-06-23 https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1590371222758-0YH371UAVXU4QCHMQMOS/LA+Times.png Media Coverage - Su única opción fue estudiar a base de becas, ahora es neurocirujano en Estados Unidos - Los Angeles Times Espanol To reach Hispanic patients who suffered from Parkinson’s disease and other movement disorders I pitched Miguel A. Lopez-Gonzalez, MD, a neurosurgeon at Loma Linda University Medical Center to local Hispanic outlets. Dr. Lopez-Gonzalez specializes in movement disorders and surgeries that can help. The article profiles his journey to medicine and how he hopes to help those in the Inland Empire. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1590374255442-2UMF6J9ULGT6CFAS02QE/image-asset.jpeg Media Coverage - 5-Ingredient Slow Cooker Recipes That’ll Make Dinner Super Easy - Women’s World Cory Gheen, MS, RD, assistant professor nutrition and dietetics and chef at Loma Linda University School of Allied Health Professions provides healthy slow cooker recipes and tips. This placement was part of a strategic plan to increase awareness of the nutrition department and ongoing lifestyle research at Loma Linda University. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1590375413876-3MHPC0QU3CV2GY2SHVFD/AH.png Media Coverage - Inspiring teen overcomes broken neck, walks the stage at high school graduation - Yahoo Lifestyle This Yahoo Lifestyle story features former Loma Linda University Health patient, Alex Harris, who after suffering a spinal cord injury relearned to walk again in nine months, just in time to cross his high school graduation stage. https://www.wordsbycass.com/contact daily 0.75 2022-07-16 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://www.wordsbycass.com/blog daily 0.75 2025-02-07 https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/066f1f2f-d75a-4105-addf-20a7ca823e95/Screen+Shot+2025-01-20+at+6.12.01+PM.jpg https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591424671668-FQ1BBHCBXZXCYOGE0FAW/purpletypewrite.jpg https://www.wordsbycass.com/case-studies daily 0.75 2025-02-03 https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/528222c0-e2a0-4231-9047-f15801441ce8/Screen+Shot+2025-01-20+at+6.54.41+PM.png https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/9de7a8ec-8c96-48be-94d4-568d04ff6119/Screen+Shot+2025-01-20+at+6.59.41+PM.png https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/bc015d8d-cd6c-4d06-a5ee-93c921c8db09/TheEdge1+and+2++2Mags-Recovered.png https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591422949151-GGC08UYIKUBMWQP1KQNU/purpletypewrite.jpg https://www.wordsbycass.com/press-releases daily 0.75 2025-02-03 https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591424671668-FQ1BBHCBXZXCYOGE0FAW/purpletypewrite.jpg https://www.wordsbycass.com/longform daily 0.75 2025-08-23 https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/7cbdcf6e-2d21-4667-97da-aa1f95581117/LLUH+NeuroNewslettercover.png https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/d8524144-3397-4755-bf69-90b9c75eb8d2/au-2022-fall_Page_01.jpg https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/0db75359-bcf3-4f69-aaf1-9b291ca514c2/ArcNews+Spring+2024+Cover.jpg https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591424671668-FQ1BBHCBXZXCYOGE0FAW/purpletypewrite.jpg https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1755975821643-MHNZQELJMZEC5PC3EJ9Q/15%252BReasons%252Bto%252BEmbrace%252BGIS%252Bcover.jpg Long form Collaborated with the education industry team to transform three standalone blog posts into a cohesive, strategy-driven ebook. The final product offers practical approaches for integrating GIS into classroom instruction and highlights the educational benefits and skill development students gain through its use. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1755976352666-M0SY8FJAVKRYL6FYMK5Z/AcWatch%252BHome%252Bpage%252BMarch%252B22.png Long form https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847323266-72NWHRF1QFUTULW9BR18/20140301_Trade-151_0124-copy.jpg Long form https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847322796-4GQWUIJZ69E1XBVGEYUY/Large+JPG-20140228_Trade+151_0046.jpg Long form https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847322171-2YHNWSTDQVJZWG6BB8MJ/Large+JPG-Aro+Ha_0428.jpg Long form https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847321447-1IJTU4ZDFUYJYXJTERFM/Large+JPG-Aro+Ha_0010.jpg Long form https://www.wordsbycass.com/prapproach daily 0.75 2025-02-07 https://www.wordsbycass.com/prapproach/project-backtoschoolnutrition monthly 0.5 2025-02-07 https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591300155531-GRBZS90CCVE64A35QP0X/chef-cory-back-to-school_48586122487_o.jpg PR Approach - Back to School Nutrition - Back to School Nutrition. Inspired by back to school season in August I worked with Cory Gheen MS, RD, to craft an article that provided five easy tips for parents to make fun, easy and nutritious meals for their kids. Utilizing that article, I pulled quotes and tips to collaborate with the social media team and created posts for the Loma Linda University Children’s Health Facebook and Instagram pages. To maximize exposure, I crafted a pitch to local LA outlets and secured a five-minute segment on KTLA worth over $5,000 in PR value. The project was also a Public Relations Society of America – Inland Empire Chapter (PRSA-IE) 2020 Polaris Award Winner in the category of Special Event Ongoing/Recurring. Polaris Awards recognize exemplary public relations efforts that successfully incorporate sound research, planning, implementation, and evaluation. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591307078232-CACIPOQLXGSVZX46NYKE/IMG_4109.JPG PR Approach - Back to School Nutrition Expert Chef Cory Gheen with KTLA news anchors after segment. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1607288151558-GZYJTRAPFNFX4FY7I0S9/PRSA+award.jpeg PR Approach - Back to School Nutrition The Back to School campaign was awarded a 2020 Polaris Award of Excellence from the Public Relations Society of America – Inland Empire Chapter (PRSA-IE) in the category of Special Events - Ongoing/Recurring. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591307076209-A6BJZ4TI7PLI5ZORIIOI/Back+to+school+social+2.png PR Approach - Back to School Nutrition Converted Chef Cory quote from article to social post. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591307978870-BEEQFH45SLCNGIGA8MC9/Chef+Cory+web.png PR Approach - Back to School Nutrition Web analytics from the CTA at the end of the show. Increased traffic by 405% https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591310179906-DU7R9VIRZMN8HUQSGPYJ/back+to+school+5.png PR Approach - Back to School Nutrition Converted tip from article to social post. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591310178020-M0Y6H0JWN9LYQIGF26VQ/Back+to+school+social+6.png PR Approach - Back to School Nutrition Converted tip from article to social post. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591307076921-CVVGJI4NQK5N797MWZSS/Back+to+school+social+3.png PR Approach - Back to School Nutrition Converted Chef Cory quote from article to social post. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591310169035-V6LB92O4K0KYEFK36T88/back+to+school+social+8.png PR Approach - Back to School Nutrition Converted tip from article to social post. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591307076553-NK31KGOHPZLCVNIWCVFZ/Back+to+school+social+1.png PR Approach - Back to School Nutrition Converted Chef Cory quote from article to social post. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591310175302-EGLJRNBGYU72U7K7FP7X/back+to+school+social+7.png PR Approach - Back to School Nutrition Converted tip from article to social post. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591310181791-PZ6TELZAZKB2MTVKWV66/back+to+school+social+4.png PR Approach - Back to School Nutrition Converted tip from article to social post. https://www.wordsbycass.com/prapproach/project-walkingmiracle monthly 0.5 2020-06-08 https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591391295928-4HSL6WKBKX5BGR5SH6O3/Alex-Minasian2.jpg PR Approach - Patient Story: A Walking Miracle - Patient Story: A Walking Miracle Inspired by the graduation season and Alex’s incredible story, Tanya Minasian, DO, a neurosurgeon for Loma Linda University Children’s Health shared this timely story with me in May 2019. Together she helped connect me with Alex’s family to capture his journey for a news article. From there, I worked with the hospital's film team to create a YouTube testimonial. I also worked with the hospital's social media team to post content on the day of his graduation including a photo of him and Dr. Minasian. As this was a timely story, I also reached out to local LA news outlets to have them cover the graduation ceremony securing segments on KTLA and KCAL. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591390783987-WQG8VP3K9JNB4XMCZP0P/AHarrisSocial_2.png PR Approach - Patient Story: A Walking Miracle https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591390885217-GLPT8SFGN5CIM72WL0VU/AHarrissocial_3.png PR Approach - Patient Story: A Walking Miracle https://www.wordsbycass.com/prapproach/project-two-happyatwork monthly 0.5 2020-06-06 https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591411012876-HUD5JHGRXM6V5WYZF43P/you-x-ventures-0K7GgiA8lVE-unsplash.jpg PR Approach - Happier At Work - Happier At Work Inspired by national Happiness Happens Month, I worked with the marketing team to create a month long campaign with material targeted for leaders to help cultivate engaging workplace cultures and happier employees. This included social imagery with quotes for Wisdom Wednesdays, an inspiring INC article, the creation of a downloadable eBook, and a webinar featuring one of the firm’s leading Senior Partner’s, Jared Jones. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591411200429-8RHEN4W8A08IFQQE3LNJ/happieratwork2.jpeg PR Approach - Happier At Work Part of the campaign involved working with the in-house graphic designers to create relatable and insightful imagery to post for Wisdom Wednesdays across social channels. For this campaign, I wanted images that brought joy and nostalgia as the backdrop to leadership quotes. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591411206380-7G9VAFF8KHU8HYEWE92D/happier+at+work+ebook+page.png PR Approach - Happier At Work For the eBook, I helped in editing the content and promoting it for downloads on social media channels. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591411356656-F5M7FU115LLRTLPK9VSD/Twitter+happier+at+work.png PR Approach - Happier At Work This is a sample of a social media post created for promoting the webinar. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591411200535-3GGE6645IYEKF63H8G5H/happieratwork.jpeg PR Approach - Happier At Work Part of the campaign involved working with the in-house graphic designers to create relatable and insightful imagery to post for Wisdom Wednesdays across social channels. For this campaign, I wanted images that brought joy and nostalgia as the backdrop to leadership quotes. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591411377661-IAP1HMA691Z0PPT9D1GE/Happier+at+work+1.jpg PR Approach - Happier At Work This is a sample of the social imagery created for the webinar campaign. In working with the designer we selected images of diverse office spaces and people genuinely working together happily. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591411377660-8FGAB7RYEGG5CC2S2FQT/Happier+at+work+2.jpg PR Approach - Happier At Work This is a sample of the social imagery created for the webinar campaign. In working with the designer we selected images of diverse office spaces and people genuinely working together happily. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591412131321-C6EIL1BWYBEW0TKQGAD8/happier+at+work+3.jpg PR Approach - Happier At Work Part of the campaign involved working with the in-house graphic designers to create relatable and insightful imagery to post for Wisdom Wednesdays across social channels. For this campaign, I wanted images that brought joy and nostalgia as the backdrop to leadership quotes. https://www.wordsbycass.com/prapproach/project-womenleaders monthly 0.5 2020-06-06 https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591396759529-G3Z899JT9F3EV6ZWAYG8/image-asset.jpeg PR Approach - Women In Leadership - Women in Leadership Inspired by national Women In Small Business Month, I worked with the marketing team to create a month-long campaign with material targeted for women leaders. This included social imagery with quotes for Wisdom Wednesdays, an inspiring INC article, the creation of a downloadable eBook, and three-part webinar series hosted by one of the firm’s leading female consultants Kirsten Blakemore. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591406505341-NOS5W852GOQO1L21YHKU/WisdomWed_Oct2018_800x418_5A.jpg PR Approach - Women In Leadership Part of the campaign involved working with the in-house graphic designers to create relatable and insightful imagery to post for Wisdom Wednesdays across social channels. For this campaign I wanted empowering images of females at all ages leading in their lives. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591406153548-LQGUQYITQZ9NOA6QA7XY/Ebook+promotion+WIL.png PR Approach - Women In Leadership For the eBook I helped in editing the content and promoting it for downloads on social media channels. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591408214776-IGA3LT8NY3X9PQVO1XGM/WIL+Twitter+announcement.jpg PR Approach - Women In Leadership Example social media post highlighting the month-long campaign. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591406505231-MAH7GOT8MMCN9Q5LY0UX/WisdomWed_Oct2018_800x418_1.jpg PR Approach - Women In Leadership Part of the campaign involved working with the in-house graphic designers to create relatable and insightful imagery to post for Wisdom Wednesdays across social channels. For this campaign, I wanted empowering images of females of all ages leading in their lives. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591408421543-Y0AHWQO4SREJYIYQ7E6Q/WIL_Header_1200x628_B.jpg PR Approach - Women In Leadership This is a sample of the social imagery created for the webinar campaign. In working with the designer, we selected images of women in nature exercising or showing their strength. The coral color choice was selected as a softer alternative to red and more empowering pink. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591406504981-IK2JFB16H444DESN3SH6/WisdomWed_Oct2018_800x418_3.jpg PR Approach - Women In Leadership Part of the campaign involved working with the in-house graphic designers to create relatable and insightful imagery to post for Wisdom Wednesdays across social channels. For this campaign, I wanted empowering images of females of all ages leading in their lives. https://images.squarespace-cdn.com/content/v1/5ec48f966b98951953cba202/1591408420767-Q6JBRH3SA6O60J6134HY/WIL_Header_1200x628_D.jpg PR Approach - Women In Leadership This is a sample of the social imagery created for the webinar campaign. In working with the designer, we selected images of women in nature exercising or showing their strength. The coral color choice was selected as a softer alternative to red and more empowering pink.